Keynotes & Seminars

Speaker: Lisa Copeland

Keynote Topic: The Art of the Big Sell. Stop Selling. Start Mobilizing.

Date: Sunday September 16, 2018

Location: Atlantic City Convention Center, Fourth Floor, Rooms 411/412

Time: 11:00 am – 12:30 pm 
10:45 AM – 11: 30 AM  Keynote brunch
11:30 AM – 12:30 PM   Presentation

Key Points:

In today’s “on-demand” world– we need a new approach to success – we need to rethink how we do business, and try new methods of expanding our customer base. Lisa Copeland’s “The Art of the Big Sell” will inspire you to get out there and start building an army of champions for your store and your brand. With her dynamic personal style and deep insights into sales, Lisa will share her successes by teaching us about how to “clarify our purpose, simplify our path, and execute our plans for success”, as well as how to avoid the pitfalls along the way. You will walk away from this talk with at least 5 steps toward success you can take immediately!

Speaker bio

Lisa’s energy and intelligence will immediately engage you. As a former award-winning automobile dealer, that not only “Crushed” world sales records and broke a few glass ceilings along the journey, she has the credibility and business acumen – and a bit of Texas sizzle– to set an exciting tone for your experience at the Arett Open House.

With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Bloomberg and Automotive News. Her client list is vast but includes Google, Subaru N.A, Dell, State Farm, Bank of America, H&R Block and many more.

Lisa formed Global Enterprises –a business growth coaching, consulting and executive education firm and is co-author of Crushing Mediocrity- 10 Ways to Rise above the Status Quo.


 “Measuring, Monitoring and Actually Making Money in Retail”

Speaker: Ian Baldwin

Date: Monday, Sept. 11, 2017 
Time:  8:00am – 9:00am
Place: Atlantic City Convention Center, Fourth Floor, Rooms 411

Light breakfast served in pre-function area of Room 411 starting at 7:15 AM



About the Speaker: Retail business consultant Ian Baldwin was born in England and has worked in the nursery industry since he was 16, holding a BSc in Horticulture and an MBA from England. He has lived in California since 1986 and is an American citizen.

For over 30 years Ian has consulted for the best L&G companies in N. America and Europe on store-planning, merchandising, “retail detail”, team and business leadership and increasingly, financial success. Ian is a trained trainer and facilitator, has been an expert witness, a “Strategic Retreat” leader and a market analyst.

Through his national network groups of owners and managers, Ian has access to POS data and trends in the garden retail and hardware channels. For the last six years Ian has been asked by the National Gardening Association to analyze their “National Gardening Survey”, giving him a unique insight into the consumers’ attitudes and shopping behavior in the L&G industry.

Ian is a featured speaker at many L&G meetings. His business management program “The Garden Center University” ( has set the standard for future training in the business of the retail garden business.