Arett Virtual Show Keynote
2020 Takeaways – What Should Be the New Norm in Garden Retailing?
Retail business consultant Ian Baldwin was born in England and has worked in the nursery industry since he was 16, holding a BSc in Horticulture and an MBA from England. He has lived in California since 1986 and is an American citizen.
For over 30 years Ian has consulted for the best L&G companies in North America and Europe on store-planning, merchandising, “retail detail”, team and business leadership and increasingly, financial success. Ian is a trained trainer and facilitator, has been an expert witness, a “Strategic Retreat” leader and a market analyst.
Ian feels that 2020 has been a how-to laboratory for garden retail with some traditional best-practices changing forever, so his presentation will include insights around:
- Productivity: Doing so much more with so much less - less labor, less hours, less hand-holding, less time on site by customers and so on; innovative thinking has created new ways of doing business.
- Profitability: How some garden retailers adapted their operations to increase bottom line AND make consumers happy – while others didn’t.
- Sustainability: Which of the “amazing numbers” this year are a “one-off” and which are sustainable meaning a permanent change in the way you do business?
- Community: How winning 2020 Garden Centers have recognized changes in consumer behavior and aligned their businesses with them and their local community.
Watch Now:
Ian’s statistics and anecdotes are from owners and managers of garden retail stores all across the Arett region through performance metrics and market trends from his “The 5 Numbers Project” https://yourmarketmetrics.com/industry/garden-retailers/. This national database and benchmarking resource was developed last year to help garden centers to become more profitable and productive.